Finding His Way Home (Mills & Boon Cherish)
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It was not until the s that the company began to concentrate specifically on romances. In the s the company noted the rapid rise of commercial libraries and the growing appetite for escapism during the Depression years. With the decline of commercial lending libraries in the late s, the company's most profitable move was to realise that there would remain a strong market for romance novels, but that sales would depend on readers having easy access to reasonably priced books.
In the Boon family sold the company to Harlequin Enterprises of Canada. John Boon, son of the co-founder, continued as head of the company while his brother, Alan, continued as head of editorial. Much of the company's success from the s to the s came from Alan Boon's editorial talent.
Mills & Boon
In an Australian office was established in Sydney to handle sales in the Asia-Pacific region. The success of the Australian operation in the s was such that it was able to begin printing its own editions. Their books are sold through a combination of subscription and retail sales. For example, in any given month they publish eight novels in their Modern line; six of those are available on the retail market, and all eight are available to buy directly from the company both on and offline.
They publish a set number of books each month which are sent to subscribers and displayed on stands in book shops.
At the end of the month, any unsold copies in the shops are withdrawn and pulped. Again, any remaining books are disposed of. Fans looking for particular books after this time must find them second-hand. Sales swiftly increased, doubling over the — period.
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This was marked by a number of events and exhibitions. As of , it now releases over e-books per month, more than in print, and sells more e-books than physical books.
According to Tim Cooper , digital and marketing director for the publisher, "digital lends itself to the habitual nature of our content. Our readers finish reading one and they can download the next. People read four to five in a few days so that's a lot of books to carry around. Another factor in favour of electronic publishing is the lack of a visible cover.
Cooper notes that "part of the appeal of digital reading is that nobody necessarily knows what you're reading. If you've got a Kindle then no one knows what you're reading. It's not about embarrassment, really—it's more that you don't want to be judged, and we are often judged by what we read. The more sexually explicit Spice imprint sells particularly well in electronic format, compared to the Modern imprint which is the most successful in print.
The company has been criticised for repeating plots, the inevitability of their happy endings, and a simple writing style, whereas fans cite predictability as a key reason for reading. The publisher was falsely accused of providing authors with templates for their stories. There is no template or standard outline and authors are allowed full artistic freedom. There are, however, genre conventions that need to be met to be successful. One critic claimed that the genre promotes misogyny and the sexual submission of women to men. Julie Bindel writes "I would go so far as to say it is misogynistic hate speech.
This was often true in older novels but changed over the years; modern novels feature more active protagonists. Even later, when other aspects are influenced by feminism and the shifting attitudes outside the novel, the men are masterful and stern. It is a type I loathe and detest. I imagine in all women, deep down inside us, is a primitive desire to be arrogantly bullied.
They must be the sort of men who are capable of rape". In modern novels, popular hero archetypes are Arab sheikhs, Italian billionaires, Greek tycoons, and princes. He will be more outrageous to the heroine, and harder on her. He realises he is beginning to feel, he has to resolve that conflict. Lawrence Sanders. Nancy Atherton. Joanna Wayne. Tawny Weber. Susan Meier.
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